Southern Swim is a brand built on the culture and lifestyle of activities around water in the South. While most swimwear brands are focused on the West Coast and Caribbean, we want to highlight the rich culture of going to the lake, floating the river, or simply hanging out by the pool. While this culture of spending time on or around the water is so intrinsic to living in the South, it is often overlooked. Each trip to that favorite body of water is an experience; memories are created and stories told.

Pretty passionate about this shade of purple… Shop the #lavenderlover suit online today! #southernswim

Pretty passionate about this shade of purple… Shop the #lavenderlover suit online today! #southernswim

Fill your Easter baskets with bikinis from #southernswim! So much cuteness online now! #swimwear

Fill your Easter baskets with bikinis from #southernswim! So much cuteness online now! #swimwear

Our favorite shades of grey come in this @toripraverswimwear pair! Shop the look on {www.southernswim.com}

Our favorite shades of grey come in this @toripraverswimwear pair! Shop the look on {www.southernswim.com}

Brighten this Saturday with the Katie Bustier bandeau! One of our #1s!!!! 👍👍 #shopsouthernswim

Brighten this Saturday with the Katie Bustier bandeau! One of our #1s!!!! 👍👍 #shopsouthernswim

Can’t get enough of the Emmi Reversible Bottoms! The perfect print complimented by our favorite color mint (no we didn’t mean to rhyme 😁) the possibilities are endless with this bottom! $58.00 online now! #shopsouthernswim

Can’t get enough of the Emmi Reversible Bottoms! The perfect print complimented by our favorite color mint (no we didn’t mean to rhyme 😁) the possibilities are endless with this bottom! $58.00 online now! #shopsouthernswim

Only 1 MED left in the bittersweet Charlotte suit from @maajiswimwear! Maaji just does no wrong! #shopsouthernswim

Only 1 MED left in the bittersweet Charlotte suit from @maajiswimwear! Maaji just does no wrong! #shopsouthernswim

This suit is BANANAS… B-A-N-A-N-A-S…shop the “Amarelo Daydream” online now!

This suit is BANANAS… B-A-N-A-N-A-S…shop the “Amarelo Daydream” online now!

Minty Fresh in @shopzinke! This bandeau is so fun! You can wear it all summer long! #shopsouthernswim #swimwear

Minty Fresh in @shopzinke! This bandeau is so fun! You can wear it all summer long! #shopsouthernswim #swimwear

3 cheers for the Jesse suit from @coycoyswimwear! What a sexy suit this is, yet it has just the right amount of sportiness to it for all those fun water activities you’ll be doing this summer! Shop this look on {www.southernswim.com} today! #swimwear #southernswim

3 cheers for the Jesse suit from @coycoyswimwear! What a sexy suit this is, yet it has just the right amount of sportiness to it for all those fun water activities you’ll be doing this summer! Shop this look on {www.southernswim.com} today! #swimwear #southernswim

The strap back top in black is a staple for summertime… You can pair it with just about any bottom around, it’s supportive, comfortable, provides great lift, and it’s cute as can be! $68.00 online now under the brand #l*space :) #shopsouthernswim

The strap back top in black is a staple for summertime… You can pair it with just about any bottom around, it’s supportive, comfortable, provides great lift, and it’s cute as can be! $68.00 online now under the brand #l*space :) #shopsouthernswim

> all about Estella < the Estella bottoms from #lspaceswim are one of the most amazing full coverage bottoms we sell! While they are classic and comfortable the double side slits take them to a whole new level! You won’t regret adding these to your swimsuit collection! $66.00 and available in periwinkle and pistachio! #shopnow #southernswim

> all about Estella < the Estella bottoms from #lspaceswim are one of the most amazing full coverage bottoms we sell! While they are classic and comfortable the double side slits take them to a whole new level! You won’t regret adding these to your swimsuit collection! $66.00 and available in periwinkle and pistachio! #shopnow #southernswim

Oh the Emerson top and Emmi reversible bottoms&#8230; We can&#8217;t think of anything bad to say about you! Not only is this one of the most eye catching patterns we&#8217;ve ever come across, but the style of this top is so unique and different! #shopsouthernswim #swimwear #bikini #southernswim #newarrivals

Oh the Emerson top and Emmi reversible bottoms… We can’t think of anything bad to say about you! Not only is this one of the most eye catching patterns we’ve ever come across, but the style of this top is so unique and different! #shopsouthernswim #swimwear #bikini #southernswim #newarrivals

Okay one piece lovers, we have managed to find the cutest one piece EVER!!!! The starboard one piece is AAA-MMAZZZ-INGG! Wear it regular or add the removable skirt for a peplum look, either way this suit is perfect! Shop this look online now! {www.southernswim.com}

Okay one piece lovers, we have managed to find the cutest one piece EVER!!!! The starboard one piece is AAA-MMAZZZ-INGG! Wear it regular or add the removable skirt for a peplum look, either way this suit is perfect! Shop this look online now! {www.southernswim.com}

The sweetest ruffle top we ever did see! Shop all of our newest arrivals from @shopzinke tonight! #shopsouthernswim #swimwear #newarrivals

The sweetest ruffle top we ever did see! Shop all of our newest arrivals from @shopzinke tonight! #shopsouthernswim #swimwear #newarrivals

Do one pieces get any sexier? Check out our new Weekender One Piece from @shopzinke! $121.00 and selling fast! #shopsouthernswim

Do one pieces get any sexier? Check out our new Weekender One Piece from @shopzinke! $121.00 and selling fast! #shopsouthernswim