Southern Swim is a brand built on the culture and lifestyle of activities around water in the South. While most swimwear brands are focused on the West Coast and Caribbean, we want to highlight the rich culture of going to the lake, floating the river, or simply hanging out by the pool. While this culture of spending time on or around the water is so intrinsic to living in the South, it is often overlooked. Each trip to that favorite body of water is an experience; memories are created and stories told.

Stay fierce - Itsy Bitsy Chevrons bikini from #MAAJI is almost gone! A LARGE top and MEDIUM bottom available… Both on sale for $39 {originally $60} »»> www.southernswim.com

Stay fierce - Itsy Bitsy Chevrons bikini from #MAAJI is almost gone! A LARGE top and MEDIUM bottom available… Both on sale for $39 {originally $60} »»> www.southernswim.com

|| bow down || to the Her Majesty bikini from #maaji! Top $60 bottom $60 and online now! #shopsouthernswim #swimwear #swimsuit #bikini #reversible

|| bow down || to the Her Majesty bikini from #maaji! Top $60 bottom $60 and online now! #shopsouthernswim #swimwear #swimsuit #bikini #reversible

Have you signed up for our latest giveaway yet?! You should! { giveaway.southernswim.com } #thesouthernlyfe

Have you signed up for our latest giveaway yet?! You should! { giveaway.southernswim.com } #thesouthernlyfe

Get a rush… In “sugar rush” #maaji #southernswim #swimwear

Get a rush… In “sugar rush” #maaji #southernswim #swimwear

Really exited to launch a new behind the scenes video today featuring #southernswim and our friends at @shopsavoirfaire! Check back this afternoon for more! #photoshoots #4thofJuly #summerraysandglorydays

Really exited to launch a new behind the scenes video today featuring #southernswim and our friends at @shopsavoirfaire! Check back this afternoon for more! #photoshoots #4thofJuly #summerraysandglorydays

Hello Itsy Bitsy Chevrons, we sure do love you! 😍 #southernswim

Hello Itsy Bitsy Chevrons, we sure do love you! 😍 #southernswim

πŸ‡ΊπŸ‡Έ Happy 4th friends!! πŸ‡ΊπŸ‡Έ Spend $75 or more and get 25% off your order with code ‘SUITS&STRIPES’ ❀️❀️ #USA #4thofJulysale #redwhiteandblue #swimwear #swimsuits #southernswim

πŸ‡ΊπŸ‡Έ Happy 4th friends!! πŸ‡ΊπŸ‡Έ Spend $75 or more and get 25% off your order with code ‘SUITS&STRIPES’ ❀️❀️ #USA #4thofJulysale #redwhiteandblue #swimwear #swimsuits #southernswim

Simple and unique… Our “Kewl Pleats” bikini has a fun twist on the always lovely triangle top! Look available online now! #southernswim

Simple and unique… Our “Kewl Pleats” bikini has a fun twist on the always lovely triangle top! Look available online now! #southernswim

Our new #maajiswimwear is outta this world amazing! Have you checked it out yet?! #southernswim

Our new #maajiswimwear is outta this world amazing! Have you checked it out yet?! #southernswim

What’s that you ask?! New #southernswim tees? YES, yes it is! Check out our new #SSswag now available online!

What’s that you ask?! New #southernswim tees? YES, yes it is! Check out our new #SSswag now available online!

[[ life’s better in a #maaji bikini from #southernswim ]]

[[ life’s better in a #maaji bikini from #southernswim ]]

Sun bathe in the Emerson top all summer long! Shop this top online today! #southernswim #swimwear #zinkeswim #sunshine #summer

Sun bathe in the Emerson top all summer long! Shop this top online today! #southernswim #swimwear #zinkeswim #sunshine #summer

Nothing but smiles when wearing our weekender one piece! 😍 #summerfun #hulahoop #swimwear #zinkeswim #photoshoot #southernswim #pool #summer #meganburgesphotography

Nothing but smiles when wearing our weekender one piece! 😍 #summerfun #hulahoop #swimwear #zinkeswim #photoshoot #southernswim #pool #summer #meganburgesphotography

Itsy bitsy chevrons holds a special place in our hearts πŸ’•πŸ’•πŸ’• #shopsouthernswim #swimwear #newarrivals #maaji

Itsy bitsy chevrons holds a special place in our hearts πŸ’•πŸ’•πŸ’• #shopsouthernswim #swimwear #newarrivals #maaji

Candies and Blues 🍭 from #maajiswimwear! Grab this new gem today! #southernswim #newarrival #swimwear

Candies and Blues 🍭 from #maajiswimwear! Grab this new gem today! #southernswim #newarrival #swimwear